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News Analysis

News Analysis

'Don't come in banging the table': Former Unilever CMO Keith Weed urges marketers to show empathy not frustration with media, agency partners

By Josh McDonnell - Senior Writer

8 July 2020 3 min read

By Josh McDonnell - Senior Writer

8 July 2020 3 min read

Deep Dive

Deep Dive

Influencer marketing - cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny, cash-for-comment disclosure, measurement pressure

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

Industry Contributor

Industry Contributor

Guzman Y Gomez CMO: Influencer marketing absolutely shifts the dial

By Andrea Sophocleous - Communications Consultant

5 August 2019 4 min read

By Andrea Sophocleous - Communications Consultant

5 August 2019 4 min read

Industry Contributor

Industry Contributor

Samsung CMO: Huge budgets for influencer marketing? No, no, no

By Paul McIntyre - Executive Editor

22 June 2019 2 min read

By Paul McIntyre - Executive Editor

22 June 2019 2 min read

Industry Contributor

Industry Contributor

Unilever invests in influencer platform

By Paul McIntyre - Executive Editor

15 June 2019 2 min read

By Paul McIntyre - Executive Editor

15 June 2019 2 min read

Industry Contributor

Industry Contributor

Influencer rate card: How much should marketers pay?

By Paul McIntyre - Executive Editor

26 May 2019 2 min read

By Paul McIntyre - Executive Editor

26 May 2019 2 min read

News

News

Unilever's ex-CMO Keith Weed takes stake in Sydney's Tribe

By Tribe - Blog post

20 May 2019 2 min read

By Tribe - Blog post

20 May 2019 2 min read

Industry Contributor

Industry Contributor

Unilever spent $335m more on working media after cleanout

By Paul McIntyre - Executive Editor

29 April 2019 2 min read

By Paul McIntyre - Executive Editor

29 April 2019 2 min read

Industry Contributor

Industry Contributor

Unilever to build approved global publisher network

By Paul McIntyre - Executive Editor

29 April 2019 2 min read

By Paul McIntyre - Executive Editor

29 April 2019 2 min read